TOYOTA

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  WP:World premiere

  Product exhibited for the first time in the world at the Tokyo Motor Show

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  JP:Japan premiere

  Product that has arleady premiered abroad, but being exhibited for the first time in Japan at the Tokyo Motor Show

With a target fuel efficiency of 40km/ℓ (on certain grades), the all-new Prius improves upon the fuel efficiency of previous models, while also earning the distinction of being the first global model to make use of the Toyota New Global Architecture, an innovative, integrated development program for powertrain components and vehicle platforms.
The car’s low center of gravity results in an eye-catching design that really stands out. This next-gen hybrid model was created to achieve significant progress in many different areas: to drive more smoothly, to be more fun to drive, and to run quieter than ever.

　Embodying a new direction in Toyota design, this vehicle achieves a strong individuality that will get it noticed in the compact crossover market. Combining outstanding environmental performance with a brisk driving style in a compact body size, this is a boldly inventive compact concept crossover vehicle.

The TOYOTA S-FR gets its pedigree from of a line Toyota lightweight sports cars engineered to show that driving can be fun. Based on the keywords compact , light and entry-level , it's meant to let more people experience the joy of having a car that responds to a driver's every wish, as well experience the fun in conversing with a car in everyday driving. Toyota's desire to make such possible is manifested in this concept car, which is full of sporty features.

　Hydrogen is seen as an important fuel of the future. Fuel cell vehicles, which run on electricity produced from hydrogen and emit zero emissions when in use, are often referred to as the ultimate in environment-friendly vehicles. But in a future in which fuel cell vehicles abound, cars will not only be energy users. They will also be energy makers, giving them a whole new value for society. The “TOYOTA FCV PLUS” is a fuel cell vehicle that has accomplished this transition—in addition to reducing the burden on the environment as a form of mobility, it can also produce and provide energy.

　Born of the ideas, passion and knowhow of people, captivating machines surround us. Cars, too, are machines given birth to by human hands. The “TOYOTA KIKAI” (“kikai” means “machine” in Japanese) aims to highlight such elements as the beauty, precision and mechanical workings of a car by literally providing windows on action that’s normally out of view. It’s hoped that this car—by helping people see things that are usually hidden from sight—will make it easier to discover the joy in having a life touched on so many sides by things that people make. Going beyond conventions, a new attractiveness awaits.

　Toyota presents a new compact-sized communication partner with the same heart that won the robot astronaut Kirobo* legions of fans. While its form may differ from that of the ultimate companion (the automobile), Kirobo Mini was created to be able to accompany its owners everywhere and communicate with them in a meaningful way. Our aim is for Kirobo Mini to communicate with people through expressions and gestures, bringing smiles to their faces through daily exchanges that chart the course of an evolving relationship.