Theme
Show Theme
“Your heart will race.”
The Tokyo Motor Show aims to become the top technology motor show in the world, building upon more than 60 years of history since its first show in 1954. The 44th show theme is based on the concept of “Technology + Fantasy” and expresses our aspiration to provide a venue that delivers exhilarating experiences to visitors as they discover the latest technologies.
The poster data
Color/Gray scale
Poster Design
This year, we collaborated with German light art photographer Jan Leonardo, who has worked on many fashion brand and music industry advertisements.
The design portrays tracks of light resembling tires connecting to the future.
