In order to realize long-term and stable growth in the future, the JTB Group has renewed its resolve to engage in reforms under its policy of establishing an overwhelming No.1 position in the Asian market.*1 This vision sets out the kind of company we aim to be in 2020, “Global Vision 2020.”
The JTB Group is active in the Multicultural Communication Business*2, a business domain that centers on creating and encouraging human exchange and interaction. By refining the distinctive appeal of local communities in partnership with area residents and creating new demand that goes beyond travel, we are working to commercialize tourism resources. Moving forward, we will engage in full-fledged development of our business model, from one that has until now considered human interactions predominantly in terms of outbound travel from Japan, to a model that is global in outlook, with a focus on Asia. We aim to create a global brand that will provide perfect moments and happiness to all our customers around the world.