Asahi Dry Zero
Product introduction
Asahi Dry Zero is a non-alcohol beverage that tastes like beer offered by Asahi Breweries Ltd., the company that continues to offer high-quality, fine beers. The product is characterized by dry finish, creamy foam and richness and crispness as a result of pursuing taste closer to beer. The Dry Zero brand has been favorably accepted by many customers and enjoying strong sales with an increase in the cumulative sales from January through July, 2015, by 12% compared to the same period last year. Because Asahi Dry Zero is a 0.00% alcohol-free product, you can drink when you go somewhere by car or do outdoor activities and after you play sports. Realizing a zero-calorie* and zero-carb*, it satisfies beer drinkers particular about taste and people concerned about calorie and carbohydrate consumption.
*According to the Nutrition Label Standards.
Asahi Breweries Customer Relations Office
Tel: 0120-011-121
Asahi Dry Zero Brand Web site
http://www.asahibeer.co.jp/dryzero/
*Japanese Version Only
Win Asahi Dry Zero cans designed exclusively for The 44th Tokyo Motor Show 2015! Asahi’s prize campaign takes place!
As the official non-alcohol beverage of The 44th Tokyo Motor Show 2015, Asahi Dry Zero will hold an open campaign with the prize of Asahi Dry Zero can designed exclusively for The 44th Tokyo Motor Show 2015. It is a very rare, non-commercial product designed exclusively for the Tokyo Motor Show with its logo on it. A set of two Asahi Dry Zero cans will be given to 300 winners selected by lottery. Please participate in the campaign and win the prize!
For more information about the campaign period/entry, please visit here.
Asahi Brewery actively promotes enlightenment activities to eliminate drunk driving.
○At its factories producing alcoholic drinks including beers, the company always makes sure not to mistakenly offer alcoholic drinks for tasting to drivers by checking at the reception if the visitors drive to their home and asking them to wear a “Drunk driving prevention badge.”
○Asahi group restaurants display posters calling to stop underage drinking and drunk driving. In addition, all the restaurants are promoting the prevention of drunk driving by making a statement on their menus that they reject to offer alcoholic drinks to minors and drivers.
○The company actively promotes enlightenment activities to eliminate drunk driving through TV, newspapers and magazines ads and restaurant posters.
